History

History

Borden Perlman’s history began over 100 years ago in downtown Trenton, New Jersey, when William S. Borden decided to open a real estate and insurance office. To save money, he and his friend, George Perlman, who was in the same business, not only shared office space but one telephone line. They passed that one phone back and forth across each other’s desks.

In the late 1940’s, William S. Borden’s sons, Jack and Bill, entered the family insurance business. Eventually, Jack became the sole owner.

In 1959, Richard P. Perlman joined his uncle George’s business, and purchased it outright in 1968.

January 1, 1983 was a major turning point when after very lengthy discussions, Jack and Richard entered into a joint venture agreement whereby they now represented all of their insurance carriers as one, thereby becoming able to have more markets and more buying power.

Doug Borden joined his father, Jack, in 1982 and Jeff Perlman joined his father, Richard, in 1987.

Doug Borden and Jeff Perlman continue to make history as managing partners of Borden Perlman, a leading insurance provider for individuals, businesses and organizations.

Most recently, the fourth generation has joined the family business just in time for the 100th Anniversary. Jeremy Perlman, Jeff Perlman’s son, and Chris Borden, Doug Borden's son, each joined in 2015 and 2016 respectively.  Both Jeremy and Chris are ready to carry on the 100 year legacy the Borden’s and Perlman’s have built.

Now located in Ewing, New Jersey, Borden Perlman serves clients in all 48 continental states. The company thoroughly understands how insurance works and how risk is managed. Its expertise is valued by its clients and the communities it services.

Borden Perlman actively contributes to community development and takes leadership roles with various charities, programs and foundations.

Why Choose Borden Perlman?

Borden Perlman is a leading insurance provider for individuals, businesses and organizations. Located in Ewing, NJ, it serves clients in the 48 continental states. With over 100 years experience in the insurance industry, Borden Perlman thoroughly understands the business of insurance and risk management. Borden Perlman actively contributes to community development and takes leadership roles in various charities, programs and functions.

Borden Perlman is proud to represent the following insurance carriers:

ACE New Jersey Manufacturers
AIG Ohio Casualty
Chubb Group One Beacon
Cigna Palisades
CNA Peerless Insurance Group
CPA Gold (Arch) Philadelphia Contributionship
Cumberland Mutual Philadelphia Insurance Company
Evanston Princeton Insurance Company
Executive Risk Quincy Mutual
Fidelity and Deposit Safeco
Guard Insurance Group Sirius
Gulg Insurance St. Paul Insurance Company
Harleysville Travelers
Hartford UNUM
Lloyd's Utica National
Mercer Insurance Various Risk Retention Groups
MDAdvantage Westport (GE Financial)
Mutual of Omaha Zurich North American
National Union  

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