Borden Perlman Unites with Salisbury and Kelly

September / 27 / 2012

Doug Borden and Jeff Perlman joined Sean Kelly and W. Burton “Tripp” Salisbury to announce that their two firms will now officially operate as one, under the name Borden Perlman Salisbury & Kelly. The move unites two century-old, family-founded firms.

Although their hands-on appeal throughout central New Jersey has earned the partners an impressive regional reputation, the firm Borden Perlman Salisbury & Kelly is licensed to operate in all 48 continental states and often protects client assets around the world. It represents more than 30 A-Rated insurance carriers.

The corporate offices of Borden Perlman Salisbury & Kelly will be headquartered on Lenox Drive in Lawrence Township. The combined company will also maintain its presence in Highland Park and Trenton.

Borden Perlman and PRS Insurance have separate histories, but both companies have strong hometown roots and will always share a common objective: to ensure absolute customer satisfaction,” said Borden, whose grandfather, Bill, founded his company in 1915 along with George Perlman, Jeff’s great uncle.

“We remain dedicated to our communities as a valued and trusted business partner and this commitment will strengthen as we grow,” added Kelly, an Army veteran with 30-plus years experience in the insurance industry. “Although our names change, our sales, service, and support contacts will remain unchanged. Our ultimate goal is to continue to improve our delivery of innovative, high-quality insurance products.”

“The insurance industry is embracing automation, which is very efficient,” added Salisbury, a Navy veteran with 29 years of experience in the insurance industry. “At the same time, we know it is even more important to give customers the ability to not only interface technologically, but to interact with people they can count upon, people they know by name who advocate on their behalf.”

Borden Perlman Salisbury & Kelly will now serve almost 12,000 clients. The firm specializes in meeting the needs of niche markets, including residential and commercial property owners, non-profits, associations and organizations, accountants and financial planners, asset managers, athletic organizations, collectors, community bankers, driving schools, lawyers, municipalities, nursing homes/long-term care facilities, restaurants, school/college administrators, union/labor organizations, the private security industry and small to mid-size businesses.

“Our corporate restructuring will allow us to offer even more in-depth products and services,” said Perlman. “This growth is great for our customers, who are attracted to us because we are a company with whom it is easy to do business. We look forward to not only getting bigger, but better,” he concluded.

More information is at

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